Est. 2014 · Athens
About us
We started VERO because we loved fast food and hated what it had become. So we made it the long way: whole ingredients, real fat, cooked to order, handed over fast.
Twelve years later there are six kitchens in three cities, and the menu is still short enough to fit on one board. We would like to keep it that way.
(01)What we hold to
Four rules
- 01
Cooked to order
Nothing sits under a heat lamp. Your burger goes on the plancha when your ticket prints.
- 02
Short ingredient lists
If we can make it in-house, we do: sauces, pickles, syrups, cola. If we can’t pronounce it, it isn’t in the food.
- 03
Pay people properly
€1,250 a month to start, well above the national minimum, private health insurance from month three and a kitchen where nobody shouts.
- 04
Fast, not rushed
Order ahead and it’s ready in eight minutes. We save time on the queue, never on the cooking.
(02)The kitchen
Behind the pass
Marina Vlachou
Head chef & co-founder
Dimitris Oikonomou
Co-founder, operations
Eleni Papadaki
Pastry & desserts lead
Thanasis Karras
Patras kitchen lead
(03) 2014 – today
Our story
2014
A walk-up window in Psyrri
Marina and Dimitris open a two-metre window on Agion Anargyron with a plancha, a fryer and four things on the menu.
2016
Back to beef fat
After six months of testing, the fries switch to beef tallow. Queues double within a month.
2018
Koukaki
Koukaki opens on Veikou Street, our first restaurant with seating.
2020
The pickup shelf
Order-ahead and the pickup shelf keep the kitchens open and every cook on payroll.
2022
Thessaloniki
Ladadika opens a few streets from the port, followed by Kalamaria a year later.
2024
Patras
Patras Centre opens with the Florina Pepper Melt, a recipe the local crew had pushed for since 2022.
2026
Drive-thru and franchising
Rio brings our first drive-thru, and we begin taking on franchise partners.
Careers
We’re hiring
€1,250 a month to start (well above the national minimum), private health insurance from month three, a free meal every shift and real progression. Most of our shift leads started on fries.
- Line cookAll cities
- Shift leadThessaloniki
- Prep cookPatras
- Front of houseAthens